Finning International

Building long-term sustainability communication systems for one of the world’s largest Caterpillar dealers.
Sustainability Report Design

For more than seven consecutive years, Wall On The Fly has partnered with Finning International to design and develop the company’s annual sustainability reporting program — helping translate a highly complex operational business into clear, accessible, and strategically aligned stakeholder communications.

Operating across Canada, South America, the United Kingdom, and Ireland, Finning’s sustainability reporting requires the coordination of large volumes of operational, environmental, governance, and social-impact information across multiple business units, leadership teams, and reporting frameworks.

The challenge extended beyond the design of a single publication. It required the development of a durable communication system capable of evolving alongside shifting ESG priorities, stakeholder expectations, regulatory environments, and organizational strategy.

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Approach

Wall On The Fly approached the engagement as a long-term communications framework rather than a series of isolated reports.

Each reporting cycle involved close collaboration with executive leadership, sustainability teams, communications staff, and subject-matter experts to structure complex information into coherent narratives and accessible visual systems.

Particular attention was given to editorial architecture, information hierarchy, and visual consistency — ensuring reports remained clear, engaging, and strategically aligned across both print and digital environments.

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Outcome

The resulting sustainability reporting system helped provide Finning with a stable and recognizable communications framework capable of supporting the company’s evolving ESG narrative across multiple years and stakeholder audiences.

More importantly, the long-term partnership established continuity and trust within the reporting process itself, allowing each successive edition to build upon a strong strategic and visual foundation.