Working alongside writer Paul Welsh, the engagement extended beyond the production of annual reports to encompass a broader communications ecosystem including website design, presentation systems, corporate collateral, and environmental branding.
At the centre of the work was the challenge of balancing institutional credibility with accessibility — creating a communications system capable of engaging sophisticated audiences while remaining clear and approachable.
Wall On The Fly led the visual design system, editorial structure, information hierarchy, and production execution across the engagement.
The resulting communications platform provided UBCIM with a unified public-facing identity across print, digital, and presentation environments.
More importantly, the work established a durable framework for communicating the organization’s evolving approach to responsible investing with greater consistency, accessibility, and stakeholder understanding.