Wall On The Fly partnered with Paradis Valley Honey—a seventh-generation producer of raw, Grade-A honey and pollen—to guide their transformation into Hive Hero and celebrate their enduring commitment to bee conservation.
The rebranding project included developing a bold new name and visual identity that honor the family’s rich heritage while embracing a modern, mission-driven future. A striking logo inspired by medals and badges symbolizes the everyday heroism of protecting pollinators. Clean typography, a confident color palette, and plant illustrations on packaging create a brand that feels both fresh and rooted.
With the rallying message “Bee the Hero,” Hive Hero invites customers to engage with their story, support community fundraising, and join a movement dedicated to the health of pollinators.
The new brand has strengthened Hive Hero’s market presence, opened the door to expanded retail distribution, and positioned the company as a leader in sustainable beekeeping for generations to come.